Grapevine
2025
3 Months
Gifting Service Branding
Startup
B2B
Web Design
From reframing a brand's narrative to leveraging AI for unique visuals, this project transformed an ordinary gifting brand's online presence into an impactful, emotional experience.
專案背景
Background
Grapevine is a Melbourne-based startup offering sustainable corporate gifting. After a business pivot, their website no longer reflected what they actually did — no visual system, no clear message, just an old story on a new stage.
Grapevine offers customized gift bundles that leave a lasting impression through meaningful and sustainable items.
策略
Process
Positioning matrix helps clients visualize options.
Instead of just throwing designs at them. I give them a framework to understand why a direction works, not just the pretty pictures.
細節
Details
We highlight our value through both rational logic and emotional resonance.
Here's the 2 keys action makes difference.
Reframe the site
I designed an eye-catching hero section that conveys an elegant, luxurious vibe, visualizes the service context, and streamlines the purchase steps to encourage customer engagement.
Develop brand identity
By mapping diverse styles along a modern–traditional and technical–human touch matrix, I helped define the brand identity based on the TA, balancing professional service with emotional appeal.
成果
Impact
A website that reflects the new direction, and a design system they can use independently going forward.
