OMNIWELL
2026
5 month
B2B Beauty Distributor
Beauty Distributor
B2B
Web Design
OMNIWELL distributes beauty products and offers training and business coaching for salon owners, but their old website only showed the products. The full scope of what they offered was invisible, and the consistency and brand identity can be optimized better.
專案背景
Background
OMNIWELL (銓優) is a B2B distributor of European beauty brands in Taiwan. Beyond supplying products, they offer salon treatment training and business consulting to their salon partners.
They needed a brand website to present their full catalog of around 300 products in a clear, professional way.
細節
Details
Product management for 300 items
I planned the CMS structure with brand and series as filter fields, so new products land in the right category automatically. Product data is edited in a Google Sheet and imported into the CMS, and I wrote a maintenance guide so the client's team can update the catalog on their own.
Target audience and brand voice
I worked with the client to define their core audience: salon owners and beauty professionals buying for their business. The visual style reflects the founder's vision of a brand that is gentle yet resilient, and the tone of the copy speaks to salon owners as business partners.
成果
Highlight
